The virtual human market is obviously hot right now. Another point of evidence is the recent funding round for Rephrase.ai, which landed a $10.6 million funding round led by Red Ventures. Silver Lake and 8VC also participated in the round. The new cash injection brings funding to over $12 million.
If you want to apply the Synthedia synthetic media marketecture model to the business, Rephrase AI falls into the Visual / Dynamic segment.
Scripted Video for Marketing and Sales
Rephrase focuses today on creating scripted videos using virtual humans for marketing and sales use cases. Of particular emphasis is creating digital twins of real people.
The company is in a crowded and fast-evolving segment that includes companies such as Hour One, Deepbrain AI, and Synthesia. Some of Rephrase’s customers include Mondelez, Cadbury, and Xiaomi. Read more here.