Another downside to consider: ChatGPT is computationally expensive. OpenAI has struggled to keep it online as its popularity has grown, and there have been reports that the cost of doing so is significant. Google certainly has more resources to deliver true conversational search, but at what cost? The economics of powering Google-scale search with a large language model are likely quite different from the current search infrastructure. What is the cost of delivering conversational search at 100,000 results per second?
Another downside to consider: ChatGPT is computationally expensive. OpenAI has struggled to keep it online as its popularity has grown, and there have been reports that the cost of doing so is significant. Google certainly has more resources to deliver true conversational search, but at what cost? The economics of powering Google-scale search with a large language model are likely quite different from the current search infrastructure. What is the cost of delivering conversational search at 100,000 results per second?
I expect Google to add the Google Assistant to their search bar at some point, but not before they've worked out how they can keep the ads flowing :)