6 Comments

Sure, but I could imagine entertainment taking a fair chunk of the market and the productivity claims undermining the proponents, ie, their own arguments.

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"Is there merit to the thesis around productivity versus entertainment?" Yes, it's an empirically testable hypothesis: if Meta and others who go down the entertainment route succeed, that supports the hypothesis. If productivity is found to remain little changed then that also supports the entertainment side. It is a potentially disruptive strategy, because the productivity champions can't easily change course. I'm sure the productivity side won't lose everything, but entertainment may well turn out to be the better bet.

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Or maybe both will deliver wild success.

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Meta is making moves. And they are making all the right moves. Both the personalities and the digital twins are going to be hits, I'm fairly certain. The public is going to love them and it's going to give a major boost to Meta's engagements across its platforms. To some this is a concern, because is that what AI is going to do? Make us even more addicted to the endless scroll of social media, supercharged with AI companion and entertainers that will be there for us 24/7... Only one way to find out.

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What if the real golden bullet is entertainment and not productivity?

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Maybe it will be both.

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