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"Meta’s apps provide the broadest distribution for an assistant of any global company, with four billion monthly active users."

Meta's potential for user adoption is unparalleled, but it will also lead to ballooning inference costs. At the same time, Meta is giving away Llama 3 for free choosing not to charge for usage through API access. What is Meta's endgame here? Where is the money going to be made and when will they start capitalizing?

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