The future of Gen AI in gaming overlooks the importance of the Ikea Effect in UGC. The bias suggests that people place a higher value on things they helped to build or create—even if they are technically “worse.” The connection between (1) Roblox being a community-generated product, and (2) the idea of labor leading to love, is pretty clear.
It brings them strong word-of-mouth growth, brand affinity, higher user tolerance for issues, deeper levels of usage and engagement, as well as a lower risk of platform churn.
I believe this force is a strong undercurrent to Roblox’s success and continued growth.
It will be interesting to see whether Gen AI dilutes this effect or enhances it.
The future of Gen AI in gaming overlooks the importance of the Ikea Effect in UGC. The bias suggests that people place a higher value on things they helped to build or create—even if they are technically “worse.” The connection between (1) Roblox being a community-generated product, and (2) the idea of labor leading to love, is pretty clear.
It brings them strong word-of-mouth growth, brand affinity, higher user tolerance for issues, deeper levels of usage and engagement, as well as a lower risk of platform churn.
I believe this force is a strong undercurrent to Roblox’s success and continued growth.
It will be interesting to see whether Gen AI dilutes this effect or enhances it.
What AI processor are they using? The article seems to imply they are not using OpenAI