Six Areas Where Generative AI is Driving Higher Enterprise Efficiency Today

WillowTree's Tobias Dengel breaks down productivity data for enterprise tasks and use cases

Tobias Dengel, president of technology agency WillowTree, broke down the productivity impact at the task level and attractiveness of several enterprise generative AI use cases at the recent Synthedia Generative AI Innovation Showcase. Some of the task productivity examples include:

• Engineering

  • User interface development

  • Base code for common applications

  • Unit and feature tests

• Design

  • Defining new feature flows

  • Writing first-draft content

  • Creating initial image concepts

WillowTree has implemented generative AI for several of its own service delivery processes and completed generative AI-based projects for large enterprise clients. The tasks above recorded 50-80% efficiency gains. Dengel talks through the numbers for each in the video recording.

Key Use Cases

Customer experience and support transformation, streamlining enterprise workflows, and training use cases were also featured in the presentation. This included a new scenario-based doctor training solution demo that employed ChatGPT and other AI learning features.

Dengel wrapped up the session with a discussion about what his clients are focused on and what his team has seen when applying generative AI technology.

“Every company is a content company. Every company deals with content. Every company both creates and consumes content. At a purely theoretic level … customer service is nothing but exchanging content in two directions. That’s why it is such an ideal place for AI to play because it is content in both directions, and how do you optimize that?”

…

“In practical terms, this is a breakthrough we have never seen. Lawyers today are about as efficient today as they were 30 years ago. Nurses and doctors about as efficient and this is going to change all that.”

…

“People are going to want to build things. They are just going to be able to build them two or three time as fast as in the past. It’s going to unleash an extraordinary amount of creativity. It is going to really punish organizations that don’t make the change quickly. This is one of those changes that in six or twelve months if you haven’t made massive irmprovements in productivity, you are going to start feeling it out in the marketplace.”