Generative AI-enabled search transforms the product output from producing a path for acquiring knowledge to directly sharing knowledge. Instead of receiving sources so they can conduct further research, users receive answers, information, or insight.
Completely agree with this take Brett. My thesis for healthcare is that the current patient behaviour of turning to Google as the source of truth (aka Dr. Google) will be replaced by a conversational gen AI interface, just as traditional search gets disrupted by gen AI search.
Completely agree with this take Brett. My thesis for healthcare is that the current patient behaviour of turning to Google as the source of truth (aka Dr. Google) will be replaced by a conversational gen AI interface, just as traditional search gets disrupted by gen AI search.
That sounds like a solid take on patient use of generative AI. It could even be a significant improvement.